Cape Coral Economic Development Strategic Plan

Task 2 Report

Community Assessment, Labor, and Educational Institution Analysis



2.a Background Research/Site Tours

Background Research:
    • Research into Cape Coral development by Rosen Brothers
    • Research into Port Charlotte, Punta Gorda, an similar Florida communities

    Site Tours:
    • Guided automobile tour by Max Forgey, Tom Slaughter
    • Guided automobile tour by Sharon Woodberry
    • Autonomous autombile tour -- B. Hoch

2.b GIS Mapping

Base mapping implemented through ArcGIS integration with City of Cape Coral GIS resources. Map applications will include:

    • Real estate and land use
    • Infrastructure
    • Transportation
    • Political boundaries
    • Cultural/Recreational amenities
Cape Coral Downtown Walking Times

2.c Review of Preceding Studies and Plans

Review of Goals, Objectives, and Policies from six foundational strategic analyses lays the groundwork for determining commonality of factors for the Cape Coral Economic Development Strategic Plan. The Southwest Florida Regional Planning Council's Six Pillars hierachy for economic development presents the optimal means of aggregating the various recommended strategies from the preceding studies:

  • Preceding Studies
    • Cape Compass 2030 Strategic Plan
    • Cape Coral Climate Change Resiliency Strategy
    • Cape Coral Comprehensive Plan
    • Resilient Lee
    • Southwest Florida Comprehensive Economic Development Strategy
    • Urban Land Institute Advisory Panel
  • Six Pillars
    • Talent Supply & Education
    • Quality of Life & Quality of Places
    • Infrastructure & Growth Leadership
    • Civic & Governance Systems
    • Business Climate & Competitiveness
    • Innovation & Economic Development
Strategic Plans Comparison

In total, 94 strategic Goals were identified through review of the preceding studies, all accompanied by Objectives and Policy recommendations. In summary, the six pillar groups are ranked as follows by number of common occurrences:

    • Quality of Life & Quality of Places (31 of 94)
    • Innovation & Economic Development (21 of 94)
    • Civic & Governance Systems (20 of 94)
    • Talent Supply & Education (11 of 94)
    • Infrastructure & Growth Leadership (7 of 94)
    • Business Climate & Competitiveness (4 of 94)

From the above analysis, it seems that not enough emphasis is being placed on Talent, Infrastructure, and Business Competitiveness. Future efforts are needed to correct this imbalance in strategic approach.

Refer to the Task 2 Appendices for summaries of the six preceding studies.


2.d Cape Coral Market Profile

Econographics Market Profiles:
    • Econographics Market profiling provides demographic, economic, and social data for a broad range of categories in Cape Coral.
    • Data sources include the 2022 US Census data projected from the one-year average of the American Community Survey (ACS); ESRI Business Analayst 2023; other recognized public and commercial sources
    • Results for each category are derived by comparison to the corresponding Florida average or figure
    • The analysis covers 32 categories of investigation. Identified advantages are summed and then divided by the total to arrive at a Summary Score

Cape Coral Econographics Chart


Screening Process for Identifying Competing Cities
    • 22: Number of Florida cities with 2023 population over 100,000
    • 20: Number of Florida cities less than twice or more than half Cape Coral's 2023 population
    •   8: Number of Florida cities that exceed the State of Florida's 2023-2028 projected annual growth rate of .87% (including Cape Coral)
    •   6: Number of Florida cities that meet screening criteria as a competing city

    Econographics Profiles for Identified Competing Cities:
Comparison of Summary Scoring Indices

Summary Scores Chart
Cape Coral’s strong position among competing cities is explored further in the SWOT section below.

2.e Educational Institution Analysis

Higher Educational Institutions withn 50 miles of Cape Coral
  • 4-Year Schools
    • Florida Gulf Coast University (Fort Myers)
    • Florida SouthWestern State College (Fort Myers)
    • Southern Technical College (Fort Myers)
    • Hodges University (Fort Myers)
    • Keiser University-Ft Myers (Fort Myers)
    • Rasmussen University-Fort Myers (Fort Myers)
    • Ave Maria School of Law (Naples)
    • Ave Maria University (Ave Maria)
  • 2-Year Schools
    • Premiere International College (Fort Myers)
    • Florida SouthWestern State College (Fort Myers)
    • Southern Technical College (Fort Myers)
    • Fort Myers Technical College (Fort Myers)
    • Jersey College (Port Charlotte)
    • Immokalee Technical College (Immokalee)
  • <2-Year Schools
    • Aveda Institute-Fort Myers (Fort Myers)
    • The Salon Professional Academy-Ft Myers (Fort Myers)
    • Cape Coral Technical College (Cape Coral)
    • Lee Professional Institute (Fort Myers)
    • Florida Academy (Fort Myers)
    • Paul Mitchell the School-Fort Myers (Fort Myers)
    • Cozmo Beauty School (Bonita Springs)
    • Charlotte Technical College (Port Charlotte)
    • Lorenzo Walker Technical College (Naples)

Note: Non-reporting of 2022 graduation data by Keiser University-Fort Myers and Rasmussen University-Fort Myers.

In total, 12,891 degrees or certificates were conferred in the 50-mile area in 2022. In terms of higher education performance, deduction of certificate-holders results in the figure of 9,933 degrees awarded in the last year. Leading fields of study by type of institution were as follows:

  • 2022 Leading Program Majors - Certificates
    • Health Professions and Related Programs (1,121)
    • Culinary, Entertainment, and Personal Services (463)
    • Engineering (318)
    • Agricultural/Animal/Plant/Veterinary Science and Related Fields (180)
    • Mechanic and Repair Technologies/Technicians (160)
  • 2022 Leading Program Majors - Associates
    • Liberal Arts and Sciences, General Studies and Humanities (3,586)
    • Health Professions and Related Programs (1,287
    • Homeland Security, Law Enforcement, Firefighting and Related Protective Services (122)
    • Business, Management, Marketing, and Related Support Services (117)
    • Computer and Information Sciences and Support Services (115)
  • 2022 Leading Program Majors - Bachelors
    • Business, Management, Marketing, and Related Support Services (967)
    • Health Professions and Related Programs (743)
    • Education (306)
    • Multi/Interdisciplinary Studies (305)
    • Psychology (298)
  • 2022 Leading Program Majors - Masters
    • Education (179)
    • Business, Management, Marketing, and Related Support Services (149)
    • Health Professions and Related Programs (80)
    • Public Administration and Social Service Professions (52)
    • Natural Resources and Conservation (12)
  • 2022 Leading Program Majors - Doctorate
    • Law (75)
    • Health Professions and Related Programs (35)
    • Education (6)
    • Theology and Religious Vocations (2)
Cape Coral Area Schools - Most Popular Majors
Most Popular Majprs in Cape Coral Higher Education Chart

To better understand if the Cape Coral area higher educational attainment is in keeping with national or state norms, the University of Florida (Gainesville) was selected as a benchmark. Program majors for this large college likely represent what business fields are seeking in terms of new talent.

Percieved weaknesses in major program matriculation in the Cape Coral area versus the University of Florida are indcated below, as well as some areas of dominance:

  • Areas of Weakness
    • Engineering
    • Biological and Biomedical Sciences
    • Social Sciences
    • Communication, Journalism, and Related Programs
    • Computer and Information Sciences and Support Services
    • Visual and Performing Arts
    • Physical Sciences
  • Areas of Dominance
    • Liberal Arts and Sciences, General Studies and Humanities
    • Homeland Security, Law Enforcement, Firefighting and Related Protective Services
Higher Education Comparison Chart

2.f SWOT Analysis

SWOT designations are as follows:

Strengths (S): performance worthy of continued promotion

Weaknesses (W): deteriorated performance, with unlikely capability of correction

Opportunities (O): emerging performance deserving of promotional development

Threats (T): weakening performance in danger of falling into deteriorated category and requiring immediate attention

Competing City Comparisons

The six competing cities to Cape Coral identified in the Task 2.d section have been compared to Cape Coral. Ranked results in each of the same 32 Econographics categories indicate how Cape Coral fares against the competition.

Basic Location Qualifiers provides a summary of key components as developed in the Econographics Market Profiles:

Location Qualifiers Table

Collective Analysis

The four SWOT categories from the Econographics analysis indicate competitive advantages and constraints vis-à-vis specific competing markets. Utilizing this information combined with the Public Survey comments and observed conditions by DCG Corplan Team personnel, the SWOT review results in the following critical assessments for the City of Cape Coral.

Strengths (S)

  • Econographics Outcomes
    • Dynamic population growth
    • Literate workforce
    • Low service industry wage patterns
    • Cost-saving commercial electric rates
    • Mobile labor force
  • Public Survey Comments
    • Living in paradise
    • Small town “feel”
    • Mangroves and coastal natural resources
    • Expansive water views
    • Boating lifestyle
    • Proximity to major urban center (Fort Myers)
    • Attraction for retirees
    • Cape Coral Yacht Club
    • Large number of parks
    • Water resources such as Bimini Basin and Rubicon Canal
  • DCG Corplan Team Observations
    • Unique integration of land and water resources)
    • Waterfront location fostering watersports activities
    • Subtropical climate
    • Engaged and informed public
    • Active real estate development environment
    • Forward-thinking political leadership
    • Large middle-class population
    • Major waterfront development of Westin Marina Village and Cape Harbour
    • Undeveloped natural coastal resources such as Redfish Point)
Strengths Summary Findings:
      1. Dynamic growth
      2. Civic engagement
      3. Quality of Place
Weaknesses (W)
  • Econographics Outcomes
    • Too few younger aged workers
    • Rapidly aging population
    • Lack of racial/ethnic diversity
    • Low labor participation rate
    • High industrial rent pattern
    • Excessive travel to major airport
  • Public Survey Comments
    • Lack of beaches and public waterfront
    • Distance to I-75
    • Ugliness of the city
    • Overdevelopment and rapid growth
    • Lack of greenspace
    • Destruction of mangroves and coastal resources
    • Continuing post-hurricane cleanups and restorations
    • Inadequate infrastructure and roadway conditions
  • DCG Corplan Team Observations
    • Absence of interstate highway connectivity
    • Heavy traffic congestions along bridge corridors
    • Continuing hurricane risk
    • Confusing street grid
    • Suburban sprawl visual identity
    • Isolated public waterfront use
    • Unavailability of ocean beaches
    • Lack of tourism drivers
Weaknesses Summary Findings:
      1. Environmental risk
      2. Physical reality
      3. Economic limitations
Opportunities (O)
  • Econographics Outcomes
    • Mature/senior workers for leadership positions
    • Available female labor
    • More workers per household
    • Adequate household spending potential
    • Stable housing economy
    • Moderate crime levels
    • Good quality of life drivers
    • Commuting workforce capable of intercept
  • Public Survey Comments
    • Development of affordable housing
    • Increasing the tree canopy
    • Exciting developments such as Seven Islands
    • Family-oriented theme park
    • Corporate office attraction and job creation
    • Sports complex/convention center
    • More facilities for youth activities
  • DCG Corplan Team Observations
    • Available land for expansion
    • Undeveloped tourism and commerce use for canal system
    • Bioretention development potential for stormwater mitigation
    • Environmental stewardship and resiliency leadership
    • Promotion of solar and renewable energy generation
Opportunities Summary Findings:
      1. Environmental resiliency
      2. Innovative development
      3. Economic expansion
Threats (T)
  • Econographics Outcomes
    • Too few college graduates
    • Moderately high good-producing industry wage patterns
    • Moderately high office rents
    • Restricted distribution capability to US market
    • Low retail sales per capita
  • Public Survey Comments
    • Apparent lack of planning in favor of expedited growth
    • Excessive traffic congestion
    • Unenforced traffic and cleanliness codes
    • Rising cost of living
    • Too many vacation rentals
    • Lack of sidewalks
    • Unresponsiveness of city leadership
    • Overdevelopment of car washes, dollar stores, and storage facilities
    • Lack of supportive infrastructure
    • Limited retail choices
    • Failure of city identity as a thriving waterfront community
  • DCG Corplan Team Observations
    • Over reliance on Fort Myers for shopping and entertainment
    • Lack of gateway welcoming signage or experience
    • Over building of rental housing as opposed to townhomes or condominiums
    • Not enough commercial office development
    • Not enough industrial development
    • Underdeveloped downtown urban core
    • Limited retail opportunities
    • Limited cultural facilities
    • Limited shade tree canopy, street plantings, or street beautification
    • Apparent public leadership distrust
Threats Summary Findings:
      1. Market timing & economy
      2. Competition
      3. Image
SWOT Matrix

The analyses can be summarized through the SWOT Matrix. The two internal values of Strengths (S) and Weaknesses (W) are compared against the two external drivers of Opportunities (O) and Threats (T):

SWOT Matrix

The outcome of the matrix is organized into four strategic groupings:

    • S-O strategies: pursue opportunities that capitalize on strengths
    • W-O strategies: overcome weaknesses to pursue opportunities
    • S-T strategies: determine ways in which strengths can be used to reduce vulnerability to external threats
    • W-T strategies: establish a defensive plan to prevent weaknesses from being susceptible to external threats
Strength-Opportunities Strategies (S-O)

SWOT S-O Matrix

  • Opportunities that capitalize on Strengths

    • Dynamic Growth/Economic expansion: evaluate means of balancing housing growth with expansion in jobs and non-residential tax revenue production.
    • Civic engagement/Environmental resiliency: establish a public forum or outreach method that educates the public on environmental sustainability programs that are achievable and practical.
    • Civic engagement/Innovative development: establish a public forum or outreach method to discuss innovative approaches to land use that primarily serve the community.
    • Quality of Place/Environmental resiliency: design and encourage dual-use environmental programs such as bioretention of stormwater that are both aesthetically pleasing but also functional.
    • Quality of Place/Innovative development: develop new land use guidelines that promote innovative ideas that capitalize on Cape Coral’s unique character, such as canal use.
Weaknesses-Opportunities Strategies (W-O)

SWOT W-O Matrix

  • Overcome Weaknesses to pursue Opportunities

    • Environmental risk/Environmental resiliency: evaluate and select resiliency solutions that can address short- and long-term impacts by major weather events.
    • Environmental risk/ Innovative development: establish guidelines for new development projects that are sustainable to wind and flood impacts and that can provide dual-purpose functionality, such as a civic center serving as a hurricane shelter.
    • Environmental risk/Economic expansion: recruit and pursue new business attraction that is not restricted to operate in high natural hazard areas, such as certain insurance companies.
    • Physical reality/Economic expansion: identify Cape Coral’s realistic opportunity for new business attraction by evaluating industries’ requirements for air, highway, water, and rail transportation services.
Strengths-Threats Strategies (S-T)

SWOT S-T Matrix

  • Reduce vulnerability to external Threats

    • Dynamic Growth/Market timing & Economy: evaluate and select resiliency solutions that can address short- and long-term impacts by major weather events.
    • Civic engagement /Market timing & Economy: engage public support for new investments by demonstrating benefits to be derived locally.
    • Civic engagement /Competition: create a public outreach to determine what retail or services categories are available in competing markets but not in Cape Coral.
    • Civic engagement /Image: engage the public for a series of visioning sessions to identify what type of city that Cape Coral is attempting to become.
    • Civic engagement /Competition: create a public outreach to determine what retail or services categories are available in competing markets but not in Cape Coral.
    • Quality of Place/Image: utilize the best assets of Cape Coral, including new strategic approaches, to promote a new image for the city in marketing efforts.
Weaknesses-Threats Strategies (W-T)

SWOT W-T Matrix

  • Prevent Weaknesses from being susceptible to external Threats

    • Environmental risk/Market timing & Economy: making informed investment decisions based on statistical probabilities of severe weather events.
    • Environmental risk/Image: ascertain that media coverage of pre- and post-weather events are balanced and reinforce mitigation and recovery efforts.
    • Physical reality/Competition: “best practices” review of competing areas’ overcoming of physical limitations in marketing efforts.
    • Physical reality/Image: unbiased self-examination by leadership of Cape Coral’s assets, drawbacks, and drivers for promotion.
    • Economic limitations/Market timing & Economy: : corrective measures to be taken to reinforce workforce performance and economic development initiatives for long-term change.
    • Economic limitations/Competition: awareness of the influence of competing cities for new business attraction and formulation of a plan to make substantive changes where possible to alter Cape Coral’s limitations.

2.g Task 2 Progress Report/video conference



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